I work with small businesses in sport, outdoor, travel and lifestyle that feel like something isn’t quite clicking yet. Maybe the work is good, but the communication feels scattered. Maybe the message has become blurred over time. Or maybe everything is there, but it’s not translating into real interest or clients.

Strategy & Direction is about slowing things down and looking at the whole picture. I take time to understand the business, the people behind it, the audience it’s trying to reach, and the market it sits in. I look at what’s currently being communicated, how it’s being perceived, and where things are losing clarity.

From there, I help define a clear direction: what matters, what doesn’t, what needs simplifying, and where energy is best spent next. The goal isn’t to add more, but to make what already exists work better — across your website, content, and overall positioning.

This is for businesses that want to move forward with intention instead of guessing.

I manage social media for businesses that want their online presence to actually support their work, not just exist. Whether you already post regularly or struggle to know what to share, the issue is often the same: content goes out, but it doesn’t lead anywhere.

My role is to bring structure and direction to social media. I help decide what kind of content makes sense for your business, how to talk about what you do in a clear and credible way, and how to use social platforms to attract the right people — not just fill a calendar with posts.

This isn’t about posting more. It’s about posting with intention, so the time and money you invest in social media actually serve a purpose and support your business goals.

Monthly support starts from 650€, depending on scope and platforms.

I work with photography and videography across different contexts; from businesses and brands, to outdoor projects, events, weddings and portraits.

The common thread is always the same: understanding what needs to be shown, in what way, and for what purpose.
Sometimes that means creating images that support a business online, sometimes it means documenting a moment that matters to people personally. The approach changes depending on the situation, but the attention stays the same.

For businesses, photography is often about having clear, usable visuals that reflect how they actually work and present themselves: for websites, social media and communication.

For events, weddings and portraits, it’s about being present and capturing what’s happening without forcing it or staging something that doesn’t belong.
I work on location, in real environments, using natural light whenever possible, adapting to what’s there rather than trying to impose a look that doesn’t fit.

A website is still one of the first places people go when they want to understand who you are and whether they can trust you.
Even in 2026 (especially in 2026) it’s often the difference between someone choosing you or moving on to the next option in a few seconds.

I design websites that help people find you, understand you, and feel confident about reaching out. Not just something that looks good on a screen, but something that works: clear structure, thoughtful UX, and a visual identity that actually reflects your brand instead of copying trends.
The goal is to make it easy for visitors to navigate, read, and take action, without friction or confusion.

Language also matters. I build sites that work in more than one language when needed, making sure translations feel natural and consistent, not like an afterthought. This is especially important for businesses working across borders, tourism, outdoor, or international audiences, where clarity and trust need to come through immediately.

Whether it’s a new website or a redesign, I focus on creating something that represents you properly, feels credible, and holds up over time. Because when people compare options, and they always do, a clear, well-built website can be the thing that makes them choose you instead of the competition.